Tourism investment consultancy cell of
Kerala (TICK) is the 1 st of its kind for
giving proper guidelines to the potential
Tourism investors in Kerala.We hope that
it is a must for every potential investor sho
uld go through the realities of Tourism inv
estment in Kerala before taking afinal
decision………
Are You a Potential investor?
Just an interest doesn’t make you to a
real investor status! It is better to asse-
ss yourself about the potentTick Kerala
Tourism investment Attitude.
How to take decision on investment?
Decision making is the most difficult task in
Business It should be done at the right time
at the right occasion with a right spirit! Here are some helping tools for takinga decision
in Tourisminvestment…
Get into your Dream Tourism Projects
Water Based Tourism projects
You might be heard about the common
water based Tourism projects in Kerala like
Houseboats, Backwater resorts etc. But
here is the chance to enter in to the unique
world of Novel water based tourism projects
at your finger tips .
Other Tourism service sector projects
Apart from land based & water based
Tourism projects, you can also enter
into this service industry as Tour operator, Travel agent, Gate way service pr
ovider ,Tour Guide etc which are risk
free and return assured services.
Land based tourism projects
Most of them think that Tourism is a Busine
ss industry which needs huge capital invest
ment. They are assuming it by seeing big hotels & Resorts….But with small investment
too they can enter into the wonderful world
of land based Tourism industry and get high
return with low gestation period.
Spare some time in Investment Library !
Financial institutions for Tourism
investment
The way to find out finance for the project is
the most difficult part of the episode. Here are details of some financial institutions in
India to help you out in this issue……
Formalities to start Tourism Ventures
For each Tourism project, a number of
Formalities to be completed in the Go
vernment/Non government level to get
it approved. A thorough knowledge
about this is a must for a Potential
investor…
Government Aid For Tourism ventures
As a part of promoting Tourism investment
in Kerala ,Government has taken many initi
atives in the form of Subsidies, Financial as
sistance, Guidelines etc…
Listen to Top Priority Tips
Before choosing type of Accomodation…
If you go for an accommodation unit in the form of Resorts/Villas/ Bunglaws etc,the
type of construction should be based on
thetheme of attractionsin that destination.
A lot more has to be taken care off.
Before Choosing your destination…
Your area of investment is a prime fa
ctor in determining the success of op
eration of the project.Utmost care has
to be taken while choosing the Desin
ation for investment.
Be for Unique/viable/feasible projects.
The feasibility and viability of the project
should be studied well in advance to
determine the successful running of the
project. At the same time it should be un
ique & cost effective also.
Focusing on Marketing.
It is the the key element in running the project successfully. Not only capital investment but Effective Marketing policies are also to be planned well in advance.
Backwater & Ayurvedic Agenda
Two important Tourism products of Kerala…It plays an important role in uplifting Kerala Tourism in the global market.
Manpower options
As Tourism is a Hospitality industry, utmost care should be taken in appointing professionally qualified staff with full dedication & Sincerity towards the organization.
Local Involvement
While you are planning a Tourism project ,the Local involvement in that project is very important issue. Maximum cooperation from the Locals is a must to successfully run that project in that area.
Finance controlling
A much careful planning is a must for this crucial issue.
Beware of Imitation!
It is understood from the caption itself ;but a lot of precautions are needed to overcome the threat.
Attention Visitors please,
It is for you…you only. If you are a genuine
potential investor, read it more carefully to
build a very strong & long standing relatio-
nship with TICK .
TOURISM INVESTMENT CONSULTANCY CELL OF KERALA (TICK)