When most of the potential Investors think about Tourism, the first word that comes to their mind is RESORT. Most of these Investors are under the impression that Resorts are the only potential investment area in the Tourism Sector. But if you are planning to set-up a Resort, then please keep in mind that this is a serious and risky business with lots of ups and downs and only a person with total dedication, sound investment and a highly professional management team can succeed in this field. So please give a second thought before venturing into it.

While planning to set-up a Resort, do keep the following 10 vital points in mind –

1. Exact awareness of the Capital Investment needed along with recurring and marketing expenditure. For that, prepare a good project with the help of a Chartered Accountant with at least ten years projection of Cash Flow & Cost Benefit Analysis details. It should also contain the Feasibility & Viability study report of the project.

2.If it is OK, then check out the Finance Options with a good & reliable Financial Firm. Don’t trust the fast clearance private parties, as they will have hidden costs to their offers. Better to get in touch with I.N. Firms, as they offer loans at low interest rates. If not possible, then get in touch with the Public Sector Banks.

3. Once the Finance for the project has been taken care off, find out the exact place where you plan to set-up the Resort. Many factors have to be taken into consideration while doing this, like infrastructure facilities available etc. Competition, Total Room Capacity, Destination Attractions, Flow of Tourist in Numbers & Quality, Land Value, Distance to other Popular Destinations, Accessibility and so on………. A thorough professional Tourism Expert or Firm can help you with regard to all such issues. And please do not heed to advice from people who have just naïve knowledge about the subject, namely relatives and friends.

4.Once you have selected the destination, try to acquire the land at an economical rate. Purchase the required land in full, at one go, else, it will turn out to be a very expensive affair. At the same time it should satisfy all the above-mentioned criteria. Once done with the purchase, you can depend on an experienced professional Architect for design, plans etc.

5.Next stage is the most important one. Before starting the construction, ensure local participation and take them into full confidence. To be on the safer side, it is always advisable to talk to the locals about the merits of such a project and the future prospects to the local community once the project becomes functional. Please remember that, without the local backing you cannot make a success of your project, especially if you plan to implement it in the state of Kerala!

6.Complete the project in a time bound manner. Any delay in initiating the project will only add up-to your costs. Avoid incompletion of any part of the project as it affects the aesthetic advantage of the Resort.

7.Start Marketing well in advance with vigorous Publicity. Always the cost involved in marketing at the introductory stage will be much higher than what will be needed at later stages. This is a very critical period, as during this stage it will be clear to you whether this project is going to be a success or not.

8. Recruit only highly professional personals, otherwise you are in danger of losing your credibility!

9.Do not fix unrealistic tariffs and avoid undiluted dealings with the Tourism Retailers. A cordial relationship has to be maintained with them too!

10.Once the project takes-off, rest assured, you are in the driver’s seat!

How TICK will help YOU with this project…

		Identification of suitable land in select destinations.
		Assistance in the purchase of such economically viable land.
		Assistance in approving the plan and construction works.
		Assistance in conceptualising marketing strategies for the product.
		Assistance in manpower recruitment
		E-promotion of the product through the official website of TICK.

Assistance in promoting the product at international exhibitions.