Tour Operation is one field, Investors are showing a keen interest in and entering too. A large section of this crowd, are NRI’s. They are fascinated by this field simply because the investment required is much less when compared to that of other tourism projects.

But is it true?

To a certain extend, yes… the Capital Investment required will be less for initiating a Tour Operation Company, but the expenditure incurred on marketing holds the key to the company’s survival. Simply putting together an office with fax & telephone will not ensure a Tour Operation Company. Highly efficient professional management with excellent marketing strategy is essential for the sustainable existence of the company.

Five important steps to be observed while venturing into the project -

1. The Head of the Institution should be well versed with all the aspects pertaining to the Tourism Industry with adequate knowledge about the Tourism Destinations & its peculiarities.


2. The staff appointed should be ‘Concept Oriented Fellows with a Vision’. This is because, all of them are selling the same wine but in different bottles, so presentation of the product offered by the company to the Buyers is of prime importance.


3. Sitting in one place and trying to flourish your Business? Well, that will lead you no-where, and will in-turn create a very long gestation period for profit making. In order to promote your packages, you will have to attend overseas as well as domestic exhibitions frequently. But please remember that attending an overseas exhibition will cost you at least Rs. 3-4 lakhs & for domestic exhibitions it will be anything between Rs. 75K - 1lakh. As far as results are concerned it’s a gradual process, you cannot expect it instantly or spontaneously.


4. Focus on Foreign Buyers to get sustainable business would be a good business move. If you plan to focus on the North Indian market, it is advisable to start your own office there and promote the packages. It is really sad to say the least, that most of the North Indian Agents are bargainers for price and not for quality of service. Collection of money from these agents is also an arduous task!


5. Once you have hired reliable and professional agents for the overseas as well as domestic sector, then rest assured, your project is on the right track.


6. TICK Team has prepared an exclusive guideline project on TOUR OPERATION, which will be made available at your disposal.

How TICK will partner YOU in this endeavor….

  Do the necessary Feasibility & Viability study for starting the Tour Operation Company.
  Prepare full Project with details containing Product Life Cycle, SWOT Analysis, Marketing Strategies, Product Positioning,     Financial Budget with Cost Benefit Analysis, Human Resource Management, Contingency Plan, etc.
  Help to launch the Project in full swing.
  Shoulder the advisory role on marketing the product.