tickkerala_waterbased

WATER BASED TOURISM PROJECTS
1. Ayurvedic Houseboat
A NEW GENERATION AYURVEDA CONCEPT

1 INTRODUCTION

Kerala is now emerging as a new thrust area for Tourism Development. About 3 lakh foreign Tourists and 500,00,00 domestic Tourists visit this destination every year. The intense promotion going on overseas will bring maximum European guests in the coming years.

What are the main attractions Kerala can offer?

Two unique products– Backwaters & Ayurveda, which tourists cannot experience anywhere else in the world. Apart from that, golden beaches, tranquil village life, tea gardens, hill stations and thrilling wild life sanctuaries are also a part of our Tourism Assets. Having understood the potential of these resources, some of the best destinations under this category have been identified by potential investors for setting up of ayurvedic, hill, backwater resorts along with a number of house Boats in the backwater sector. The houseboats and ayurvedic resorts have been promoted well. During season, it is very difficult to get confirmation for rooms in these boats and resorts.

Having noted the success story of Ayurvedic Resorts and good quality Houseboats in Kerala, we have attempted the unimaginable. We have amalgamated the concepts of ayurveda & backwaters into a single entity- the AYUR NAUKA.

2 AYURVEDA & BACKWATERS

Ayurveda, the traditional medicinal system of Kerala has been practiced since time immemorial. It has been widely used for curing rheumatic complaints and other chronic diseases by various methods of indigenous medicinal application. Till the 1990’s Ayurveda’s importance was limited but thereafter, it has spread worldwide. Many exclusive ayurvedic resorts have started functioning in all corners of the state and many ready made packages have been formulated to satisfy the guests. The most popular ones are Ayurvedic Rejuvenation Package and Ayurvedic Purification Package, which span 7 Days, 14 days, and 21 Days etc.

Now ayurveda is the most sought after product of Kerala with the highest reputation.

BACKWATERS

Without doubt, this is the only product, which attracts maximum no. of domestic & international tourists to Kerala. Not only accommodation, but the cruises through the backwaters provide a unique opportunity for the guests to explore the virgin expanse of Kerala and the life of Keralites.

Kumarakom & Alleppey have emerged as the top backwater destinations followed by Kollam, & Poovar. The Top resorts of Kerala are now located along the Ashtamudi & Vembanad backwaters. Tourists are tempted to visit these spots again & again for the soothing experience they provide. In the coming years too, this tourism product will attract a considerable chunk of tourists to our state.

uppose we club these two attractive products and offer it with other favorites, what would be the product & what would be the result?

3 AYUR NAUKA

Before explaining the concept of AYUR NAUKA, we have to analyze the exact happening in the Ayurvedic Resorts, Backwater Resorts and House Boats individually.

Ayurvedic Resorts

If a patient comes for a Rejuvenation Package for 7 Days, he undergoes Ayurveda Treatment for 2 hours a day. Rest of the day is spent idle in the same destination. Though some resorts offer sight seeing tours in & around the resort it is based on extra payment only. It adds to the burden on the guest who already a pays huge amount for the treatment.

So, we can summarise two points here:

a. Those who choose ayurvedic resorts will undergo treatment for 2 hrs a day only and the rest of the time is spent idle.

b. to enjoy extra sightseeing, one has to pay more.

Backwater Resorts

Almost all backwater resorts have a small ayurvedic division for massaging and other minor ayurvedic treatments where Ayurvedic Rejuvenation Therapy may not be possible. The doctors may not be competent, the facilities not adequate enough to satisfy the requirements, and no follow-ups at all.

For instance,

Take a look at the options given to the guests by most of the resorts.

Massaging will be changed extra on hourly basis.

All activities restricted to a limited area.

Cultural presentations will cost additional.

House boats

House Boats are the best options to explore the backwaters of Kerala. The cruises enable you explore the Kerala village life & the scenic attractions of the land.

But a guest who enjoys a cruise on the House Boat also experiences so many limitations.

a. Since 90 % of the houseboats are plying in Alleppey- Kumarakom Sector, travel is limited to only 4 hrs a day.

b. Cannot undergo long ayurvedic treatment as facilities for the same are lacking.

c. Remote chances for further sightseeing & cultural performance.

d. Limited space for relaxation.

AYURNAUKA

By eliminating all the limitations & disadvantages of Ayurvedic Resorts, Backwater Resorts and regular House boats, we have added all the positive attributes of the same to form a new product, which will have:

a. Facilities for Long term Ayurvedic Treatment (7 Days /14 Days/21 Days) on board

b. Continuous travel through the backwaters of Kerala from one end to other end by exploring all the attractions.

c. Provide facilities for en route enjoyments in the form of cultural shows, sight seeing etc

d. Luxury accommodation & excellent professional service.

e. Maximum carrying capacity

Ayur Nauka is the 1 st Ayurvedic House Boat in India.

85 feet long and 16 feet wide, with 6 bed rooms, ayurvedic facilities, library, sitting lounge, specimen collections, it will ply from Cochin to Kollam continuously covering all major backwater destinations of Kerala. It provides guests an opportunity to enjoy the culture & tradition of Kerala- arranging a number of cultural shows and sight seeing tours.

What are the Main Highlights of AYUR NAUKA?

1.2 nd Largest House boat in Kerala

2.1 st Ayurvedic House boat in India

3. Longest cruise route extending from Cochin to Kollam covering a minimum of 7 days and maximum 14 days.

4. Most Luxurious & modernized with golden flag classification

5. Highly professional medical team and highly skilled boat staff.

TICK’s role in this project?

1	Complete preparation of the project with product peculiarities, construction mode with external & internal designs, Cost bifurcations with quotations, cost analysis with five-year projection by a chartered accountant, SWOT analysis, marketing strategies etc.
2	Assistance in reaching a final deal with the contractor with proper agreements, assurances & terms & conditions
3	Ensuring that the investor gets the Best deal with the Best Product.
4	Constant supervision of construction of the project.
5	Ensuring timely completion of the project.
6	Assisting in setting up of the office and staff recruitment to ensure that the firm kicks up with a professional standard. Undertaking staff training to market the product.
7	Preparing a contingency planning for emergency situations.
8	Supplying all required data & sufficient literature to promote the product internationally.
9	Assisting in E-mail marketing & E- advertising.
10	Exclusive web marketing for the TICK managed products through specially designed TICK PORTAL
11	Ensuring overall consultancy for the firm till it attains profit making.

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TOURISM INVESTMENT CONSULTANCY CELL OF KERALA (TICK)

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