WATER BASED TOURISM PROJECTS
2. FLOATING NALUKETTU
A TRADITIONAL STAY IN BLUE WATERS


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‘Nalukettus’ is a traditional concept of Kerala. Now it has re emerged as an inevitable component of Kerala Tourism. Many resorts are constructed in one way or the other adopting the old style of Nalukettus. Foreigners are much impressed with this concept and therefore the tourism investors are now looking old wine in new bottle.

In Kerala, the most expensive and in- demand (both construction wise and tariff wise) resorts are constructed in this type of traditional style. It starts from Coconut Lagoon in Kumarakom, Surya Samudra in Kovalam, KL resort in Kumarakom, Travancore Heritage in Kovalam, Nikki’s nest in Kovalam, Islo de Cocco in Poovar, Malabar Residency, Fort Heritage in Fort cochin, Aqua serene in Kollam, Somatheeram in Kovalam etc. This traditional touch is typically a business strategy to promote the product in the international market.

But if we check the cost aspect it is on the higher side. Not many investors can afford that!

TICK has now researched and reinvented the traditional product of Kerala in a most unique way, at the same time most economically.

   
  FLOATING TRADITIONAL NALUKETTUS in KETTUVALLAMS.
  Concept
 
This type of Traditional Nalukettus is the exact replica of our old traditional nalukettus but in water and ‘floating’. Two kettuvallams tied in a peculiar manner will be used as foundation .For life long warranty copper sheathing will cover it. This nalukettu can be used in any water body, which stands still. It can be introduced in the backwaters, lakes, rivers etc. Associated with backwater /river/lake side resorts, it will be an added attraction and definitely a unique offer in the highly competitive market. As a definite income generator, it can create a name for the supplementary products offered by you.
 

Peculiarities

 

    Four bedrooms in a floating Nalukettu with attached toilets in each room.

      Separate open sitting room with dining area

      Balcony facing the backwaters with each bedroom

      A/ C bedrooms with fully furnished luxury arrangements.

      Four sides with corridors.

      Bio chemical Toilets

      Solar Lighting

      Teak wood furniture with old model designs.

      Life long warranty with copper sheathing

      Out board engine for short travel in the backwaters.

      In built full security arrangements.

 

Some Amazing Facts!

 

Each bedroom costs less than the cost of construction of bedroom at your residence!

If you set up 3 floating Nalukettus, there are 12 bedrooms, which can accommodate 24 guests at a time! The cost will be just 40% of cost of construction of a resort with 12 bedrooms on land! But the tariff can be fixed Rs.3000/per person per night…Can you imagine how much money it saves you?

TICK can supplement more details about this project.
What will TICK do for you for this project?
 


1
Complete preparation of the project with product peculiarities, construction mode with external & internal designs, Cost bifurcations with quotations, cost analysis with five-year projection by a chartered accountant, SWOT analysis, marketing strategies etc.
2 Assistance in reaching a final deal with the contractor with proper agreements, assurances & terms & conditions
3 Ensuring that the investor gets the Best deal with the Best Product.
4 Constant supervision of construction of the project.
5 Ensuring timely completion of the project.
6
Assisting in setting up of the office and staff recruitment to ensure that the firm kicks up with a professional standard. Undertaking staff training to market the product.
7 Preparing a contingency planning for emergency situations.
8 Supplying all required data & sufficient literature to promote the product internationally.
9 Assisting in E-mail marketing & E- advertising.
10 Exclusive web marketing for the TICK managed products through specially designed TICK portal
11 Ensuring overall consultancy for the firm till it attains profit making.

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  TOURISM INVESTMENT CONSULTANCY CELL OF KERALA (TICK)
 
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Jawahar Nagar Cochin-682020
Tel-91-484-4020400  /  4046702
Fax-91-484-4046702
Cell-98472-40456
E-Mail- Consult@keralatourisminvestmentcell.com
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Website- www.keralatourisminvestmentcell.com
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